Could Code-switching Be Why People Aren’t Returning To Your Church?
In the 1950’s Einar Haugen coined the term “code-switching” to describe the practice of moving between multiple languages during interactions. The Harvard Business Review defined the term saying: “Broadly, code-switching involves adjusting one’s style of speech, appearance, behavior and expression in ways that will optimize the comfort of others in exchange for fair treatment, quality service and employment opportunities.” This is a... Continue Reading
