Tag Archive: Change; Desire for change; change management; change leadership; North Wind Theory

The North Wind Theory – Creating a Desire for Change

One of the most effective change management concepts that I have discovered is the North Wind Theory developed by the Main Event Management Corporation and taught in their Model-netics Organizational Leadership Training Course*. The North Wind Theory is the idea that resistance to a particular change can be reduced or avoided by creating a desire for the change. North Wind... Continue Reading